MKT 450 Topic 6 Discussions GCU
MKT 450 Topic 6 DQ 1
Review the “Pricing and Breakeven Analysis” study material. Explain how a price decrease that increases volume and sales can result in a profit decrease. Discuss why implementing proper pricing strategies is important to profitable business operations. Support your ideas by citing the study materials. In replies to peers, evaluate their ideas and provide feedback.
MKT 450 Topic 6 DQ 2
Discuss how you would go about pricing a Hummer sport-utility vehicle. Explain which elements of perceived value would be important in developing a market-based priced. In replies to peers, agree or disagree with their assessment and justify your response.