MKT 450 Topic 5 Discussions GCU
MKT 450 Topic 5 DQ 1
Review the “Types of Distribution Channels” study material. Explain why the selection of distribution channels is essential to a successful marketing strategy. Provide an example of a well-known company’s distribution channels and defend their choices. In replies to peers, agree or disagree with their assessment and justify your response.
MKT 450 Topic 5 DQ 2
Explain the difference between direct and indirect channels. Provide an example of a well-known brand that uses both direct and indirect channels of distribution and discuss why the use of multiple channels is important to this company. In replies to peers, agree or disagree with their assessment and explain why.