AMP 425 Grand Canyon Week 5 Complete Work
Grand Canyon AMP 425 Week 5 Discussion 1
What are three brands of the same product (e.g., breakfast cereal) that are positioned differently? How are they differentiated?
Grand Canyon AMP 425 Week 5 Discussion 2
Describe what is meant by product mix and provide examples from a Fortune 500 company.
Grand Canyon AMP 425 Week 5 Assignment
This is a Collaborative Learning Community (CLC) assignment.
The instructor will assign you to a group at the beginning of Module 5.
As a group, identify one current struggling consumer product.
Create a 10-12-slide PowerPoint presentation (with speaker notes) that outlines a rebranding strategy for the product identified.
Presentation must include a new name, changes in packaging, the price point, product position, advertising strategy, a distribution method, and improvements in design or quality.
While APA format is not required for the body of this assignment, solid academic writing is expected and in-text citations and references should be presented using APA documentation guidelines, which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.
You are not required to submit this assignment to Turnitin, unless otherwise directed by your instructor. If so directed, refer to the Student Success Center for directions. Only Word documents can be submitted to Turnitin.